Episode 119 – Social Media Use is on the Rise

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 A Tech Tuesday Episode. All things Technology related to providing digital customer service.

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Social Media Use is on the Rise

Informed by Martechseries’ article titled “Voilà! the Internet Crosses 4 Billion User Mark, and 80% of Them Are on Social Media” written by Sudipto Ghosh on 1/30/2018

  •  Stats Ghosh attributes to Digital in 2018’s Global Snapshot
    • Digital Stats
      • World Population: 7.593 billion
      • 53%  Internet Users (4.021 billion)
      • 42% Active Social Media Users (3.196 billion)
      • 68% Unique Mobile Users (5.135 billion)
      • 39% Active Mobile Social Users (2.958 billion)
    • eCommerce Stats:
      • 8% increase in consumer goods purchased online (now 1.77 billion users making purchases online)
      • 16% YOY increase in online spend over e-commerce platforms (USD $1.474 trillion)
  • Ghosh quotes Simon Kemp, We Are Social global consultant with saying “Audio-visual content will take priority over text – especially in social media and messaging apps – while voice commands and cameras will replace keyboards as our primary means of input.”
  • What Should We be thinking about?

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    • The Social Pack: Get on the inside to stay on the topside. Join today!
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    • bluehostThe Best Web Hosting for just $3.95/month, bluehost is the #1 recommended web hosting by WordPress.org. Every account features 1-click WordPress installation. Plus, bluehost’s trained, in-house experts are there to help 24/7. Their robust help center includes guides, video tutorials and more. You can try them and love them, or get a refund within 30 days fo signing up. Your satisfaction is their top priority and they’re confident you’ll be pleased with their services. Click here to learn more:
    • Ticket Liquidator:  Concerts, Sports Theater tickets. Buy or sell!
    • GoldMedalWineClub.comWine of the Month Club Award-winning wines delivered to your doorstep every month. They never feature bulk wines, private labels, or close outs. Each selection is a genuine, small-production wine crafted by a winery with their family’s reputation on the line in each and every bottle.
    • CraftBeerClub.comGood People Drink Good Beer. Get the finest craft beers from America’s best micro breweries delivered to your door! They search out exceptional craft beers from around the country and then deliver the monthly beer club selections direct-to-you or your gift recipient’s door. You can choose an ongoing beer club membership or Craft Beer Club gifts to ship monthly, every-other-month or even quarterly. This is a fantastic gift for the Craft Beer enthusiast in your life. Give 1 to 12 shipments and receive up to 3 bonus gifts and an additional $25 bonus with your order.
    • OneTravel: Search and compare flights from over 450 airlines.

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Who’s Doing it Well?

About the author, Frankie Saucier

Frankie Saucier created the Socially Supportive podcast because believes that in order to advance digital and social customer care, leaders must come together in a community where colleagues can collaborate on the latest strategies and discuss the best technology. The Socially Supportive podcast creates a space for that community to thrive. She is also the Founder and CEO of Socially Supportive, a digital consultancy that helps brands communicate effectively with customers online. Frankie is a member of several consortiums, including the Social Care Leaders Group, an international group of leaders in the digital and social care space. She has over 20 years' experience in customer experience, including 7 years creating and running the digital customer support team at the 3rd largest cable company in the U.S. She also holds a bachelors in Mass Communications.

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