Episode 95 – Trends That Will Take Over 2018

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A Wisdom Wednesday Episode. On Wisdom Wednesday I bring wisdom from the best books, articles, videos etc. and share the highlights with you!

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“To acquire knowledge, one must study; but to acquire wisdom, one must observe.” – Marilyn vos Savant

Book of the Day: Non-Obvious 2018 Edition: How To Think Different, Curate Ideas & Predict The Future – Rohit Bhargava

Trends That Will Take Over 2018

Informed by Sprout Social’s “6 Social Media Trends That Will Take Over 2018,” written by Alex York on 1/02/2018

  • What is Sprout Social?
    • All-in-One Social Media Tool
      • Analytics
      • Engagement
        • Bot Builder
        • Automated Scheduling
        • Advanced Twitter Automation
      • Publishing
    • Landscape Tool – Free!
      • Upload Image
      • Choose Social Network (up to 4 at a time)
      • Crop Image (for many different choices of posts. Banner, Profile, etc.)
  • Trend Predictions from the Article
    • Higher Engagement Rates Between Brands and Customers
      • According to York, the Sprout Social Q4 2017 Index reports 1 in 3 consumers “would mention a brand while sharing a personal accomplishment on social media.” ex. – I made this photo album, it was so easy with this online tool.
      • He also wrote “the data showed 41% of millennials would include a brand on a life milestone just to say thanks.”
      • And then pointed out that the Sprout Social Q2 2016 report showed 89% of social media messages are unanswered.
    • Customizable Chatbots
      • York shares a Google Trends image showing interest in chatbots steadily increased in 2017.
      • Facebook Messenger holds more than 100k active chatbots
        • Gathering data
        • Providing product info
        • Taking orders
      • “…chatbots on Facebook Messenger have been shown to increase organizational productivity by up to 3.5 times,” writes York
    • Instagram Stories. York writes:
      • “1 in 5 organic Instagram Stories from brands see at least one direct message from a consumer.” – York
      • “…the average time spent on Instagram per day grew to 28 minutes since the launch of stories…roughly 7-13 minutes longer…”
      • “Instagram has more than 1 million advertisers actively using Stories each month.”
      • “There are more than 375 million monthly active users communicating via Instagram Direct.”

Brought to You By:

  • The Social Pack: Get on the inside to stay on the topside. Join today!
  • ParknFly: Save 10% off Posted Rate Reserve Now 
  • bluehost: The Best Web Hosting: For just $3.95/month, bluehost is the #1 recommended web hosting by WordPress.org. Every account features 1-click WordPress installation. Plus, bluehost’s trained, in-house experts are there to help 24/7. Their robust help center includes guides, video tutorials and more. You can try them and love them, or get a refund within 30 days fo signing up. Your satisfaction is their top priority and they’re confident you’ll be pleased with their services. Click here to learn more:
  • Ticket Liquidator:  Concerts, Sports Theater tickets. Buy or sell!
  • GoldMedalWineClub.comWine of the Month Club Award-winning wines delivered to your doorstep every month. They never feature bulk wines, private labels, or close outs. Each selection is a genuine, small-production wine crafted by a winery with their family’s reputation on the line in each and every bottle.
  • CraftBeerClub.comGood People Drink Good Beer. Get the finest craft beers from America’s best micro breweries delivered to your door! They search out exceptional craft beers from around the country and then deliver the monthly beer club selections direct-to-you or your gift recipient’s door. You can choose an ongoing beer club membership or Craft Beer Club gifts to ship monthly, every-other-month or even quarterly. This is a fantastic gift for the Craft Beer enthusiast in your life. Give 1 to 12 shipments and receive up to 3 bonus gifts and an additional $25 bonus with your order.
  • OneTravel: Need to get away? Search and compare flights from over 450 airlines.

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About the author, Frankie Saucier

Frankie Saucier created the Socially Supportive podcast because believes that in order to advance digital and social customer care, leaders must come together in a community where colleagues can collaborate on the latest strategies and discuss the best technology. The Socially Supportive podcast creates a space for that community to thrive. She is also the Founder and CEO of Socially Supportive, a digital consultancy that helps brands communicate effectively with customers online. Frankie is a member of several consortiums, including the Social Care Leaders Group, an international group of leaders in the digital and social care space. She has over 20 years' experience in customer experience, including 7 years creating and running the digital customer support team at the 3rd largest cable company in the U.S. She also holds a bachelors in Mass Communications.

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