So, the numbers are in, and based on 2016 survey data 34.5% of people prefer social media for their customer service channel. That’s according to this new infographic put out by ProvideSupport. This is up from 29% in 2014 as reported in Infograph: Five9’s “Talk to me: Customers Crave Personalized Support in a Social World” Which means that more than one-third of survey respondents state that if they had their choice, they would prefer to interact with you through social media. It also states that 90% of people surveyed have used social media to communicate directly with a brand. This shows clearly that more and more of your customers want you to engage with them on social media.