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Customer Satisfaction

Don't Battle Your Customers – Work With Them

Companies have a vested interest in ensuring customers have the best possible experience with their product and their brand. For this reason, good sales personnel work very hard to match the customer with the product that best suits their needs based on the information a customer provides. When a customer shares a piece of their story and asks…

Clean Up For Your Social Customers

  Sometimes to make things right, you have to open things up and make a mess. Fixing can be terribly messy. Recently, my husband and I hired a handyman to do some home improvement work for us to get our house ready for sale very quickly.  My husband, who typically handles those items, remarked that…

Do I Have to Answer Every Question on Social Media?

For brands, having a presence on social media has become expected and necessary to thrive. Setting up that Twitter handle or Facebook page is relatively easy, and then you put out some content and do some paid media and try hard to stay relevant for your customers, which gets harder, and then there’s this content…

Know Your Customer to Improve Social Customer Experience

One of the first things taught to writers is that before you write a single word, you must first know your audience. This is true of authors, playwriters, speech writers, journalists, and, yes, bloggers too. It’s helpful for us because it keeps us on target by sharpening our focus. Are you wondering why this matters…

Customer Experience Rules in 2015 Social Customer Support

As I briefly mentioned in 2015 Predictions for Social Customer Support, current thinking from research firms indicates that customer experience will be more more important than ever. Let’s take this apart and have a look at why and how. We know, as consumers, that dealing with companies can be much more complicated than it needs to…