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Is Bad Data A Hazard To Your Customer Experience? [Infographic]

I’m hopping the pond (and departments) to bring you a clever and informative infograph from Experian. Sure, they’re measuring in pounds and labeling things as “marketing,” but they clearly illustrate that longer wait times cause customers to leave, which mean you lose business. That ties back to my recent post, Waiting Takes Too Long For Customers. They also discuss accurate targeting, which means getting the right message to the right customer in the right place/time. Getting that targeting wrong leads customers to think you’re not listening to them, which often leads them to assume you don’t care enough to listen. The multichannel marketing lane can cause the same reaction in customers, because they already told you once how they felt/what they wanted, why should they have to tell you again? Good read. Cheers!


Customer Experience infographic

About the author, Frankie Saucier

Frankie Saucier created the Socially Supportive podcast because believes that in order to advance digital and social customer care, leaders must come together in a community where colleagues can collaborate on the latest strategies and discuss the best technology. The Socially Supportive podcast creates a space for that community to thrive. She is also the Founder and CEO of Socially Supportive, a digital consultancy that helps brands communicate effectively with customers online. Frankie is a member of several consortiums, including the Social Care Leaders Group, an international group of leaders in the digital and social care space. She has over 20 years' experience in customer experience, including 7 years creating and running the digital customer support team at the 3rd largest cable company in the U.S. She also holds a bachelors in Mass Communications.

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