The title says “marketers;” however I believe this infograph by Keepify really speaks to customer experience as a whole. I think the last point is especially interesting: only 12% of current marketing spend is used to to retain customers. Here’s something that is not included in the infograph: some companies spend no marketing dollars at all to tout exceptional customer service. Providing excellent customer support on social media is a great venue in which to showcase your company’s great customer service.
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